Aiming to make finance easily accessible in rural area, Muthoot Finance launches white-level ATM

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Muthoot Finance launched its first white-label ATM in Kerala. Not only that, company says it will open 9,000 such machines in the next three years. A white-label ATM is similar to a normal bank ATM with facilities of cash withdrawal and balance enquiry.

The Muthoot group company has partnered with FIS Payment Solutions & Services India, which will act as the technical partner for the project. It has also appointed Federal Bank as the sponsor bank for this venture.

Former Kerala Governor Nikhil Kumar inaugurated the ATM at a function held recently in Kerala.  Muthoot Group Chairman M G George Muthoot said they would be able to further empower their rural customers with the ATM services.  “Foray into white-label ATMs is indeed a big step for Muthoot Finance and it only reiterates our commitment towards making finance easily accessible in the rural hinterland.” Managing Director George Alexander Muthoot said, “We have gone an extra mile by challenging ourselves to set up 9,000 WLAs within three year with first 100 ATMs in the month of March itself,”. Muthoot Finance would see about 1,000 WLAs set up in the first year itself, followed by 2,000 in the second year and a significant ramp up by about 6,000 in the third year, he added.

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