Prasar Bharati plans to introduce mobile applications for Doordarshan. AIR will provide news and entertainment to viewers on mobiles, laptops and tablets.
DD and AIR are already on YouTube and Twitter .While DD News has 32,000 followers on Twitter. There are about 1,700 videos uploaded in you tube. AIR too has 24,000 followers on Twitter .The next step according to an official is to create and develop mobile apps.
The archival material that is being digitised and uploaded could be subscription based. Prasar Bharti hopes to earn a revenue of Rs 200 crore with the new project.
The apps are likely to be in operation in the next six months.