Givey turns Twitter and text messaging into charity platforms through which users can easily donate to causes. The application allows users to make donations with short tweets and SMS that benefit charities. Givey 2.0, launching in August, will act as a record of all donations and rank users by their charitable acts.
Since its launch in May 2011, Givey has brought 6,000 charities onto its online platform, which lets people quickly register for an account and then start donating to UK charities via tweets and text messages.
The company had foreseen that future was in mobile donations and engagement, conjured up this idea. The service, is said to be available to U.S. charities by early 2013. It links users’ profiles with their PayPal accounts as the service spawned from a PayPal hack day in 2010.The company hopes that charity donation service will become the world’s number one giving platform by 2014. To get there, Givey is revamping its website to become the digital record of its users’ real-world charitable behaviors.
Givey 2.0 will bring a range of new features, including logging the time volunteered to causes, stuff donated to charity shops, campaigning and fundraising capabilities. The actions will earn users Givey Points and appear on Givey’s site in real-time in a timeline and dashboard. This will be used to create league tables in a way that means a person with time in hand can be on an equal level as someone who is rich in cash. It could also become a way for companies to identify future employees or leaders based on the glance of their Givey Score.
Givey by recording every action of users is helping them understand the impact their small actions having on the world around them.
Givey is revamping its website to become the digital record of its users’ real-world charitable behaviors. The remodeled Givey launches in August, and the startup plans to release its API so third-party developers can infuse Givey features into their apps or websites.