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ITC lines up US$1bn investment for e-Choupal

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Tobacco major ITC Ltd plans to invest US$1 billion over a period of seven to ten years in its ongoing e-Choupal business.

The investment is to create village level infrastructure by establishing 'Choupal Sagars' as business hubs covering about 25 villages where e-Choupals have already been in operation. These Choupal Sagars will offer value added services like health care, credit services, soil testing, education services, agri input supply etc, to farmers of those villages. The company is targeting to establish about 30 Choupal Sagars by mid-2007. The e-Choupal movement spread into seven states and 31,000 villages covering about 3.5 million farmers and targeted to spread to 100,000 villages covering 1 million farmers and draw them into the click and mortar channel.

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