Department of posts enters the e-world

Today, e-post is a reality all over India and a large share of the credit goes to Andhra Pradesh for pioneering it. The department of posts for the Andhra Pradesh circle has spearheaded the 'e' revolution through the launch of e-post on January 30 this year. This aims to bridge the digital divide by saving both time and costs.
The way e-post works is rather simple – the customer gives a handwritten message to any post office in any language with the name of the addressee(s). The post office scans the message and sends it to the e-post centre, nearest to the addressee via the Internet, which is then delivered by the postman to the addressee. The software for this has been put in place by Hyderabad-based Netlinks. There are other innovations in the circle as well to be proud of like they used the backside of the post card for advertisement of the Afro-Asian games event. There has been a growth in the areas of postal life insurance (PLI) and rural postal life insurance (RPLI). The international money transfer service (IMTS) launched in 2001 with Western Union has also done very well. Moreover, the department of posts has increased its bouquet of offerings by joining hands with IDBI and ICICI to distribute their mutual funds and bonds. This is in addition to working with telecom service providers to facilitate bill payment and more significantly helping in databases of customers.