In a bid to transform mobile telephony in Punjab, Union Minister of State for Communication and Information Technology Sachin Pilot has launched the Bharat Sanchar Nigam’s (BSNL) value-added services (VAS) in the state. The new VAS launched includes ‘dial-a-video’, ‘live share services’ and ‘video SMS’ services.
The Mobile gaming industry, is estimated to grow by upto 200% by the next financial year with the help of 3G. The Mobile gaming industry which is currently pegged at INR 100 crore is contributing just 1% of the entire VAS offering.
The low awareness of value added services (VAS) restricted the growth of value added services in rural India, says a study carried out by Lirneasia, a regional information and communication technology (ICT) policy and regulation capacity-building organisation active across the Asia Pacific region.
