Renowned manufacturer of computer and related peripherals Dell Incorporation has announced the launch of Aarambh, a pan India initiative for a targeted group of personal computer (PC) user for the purpose of education only. This comes as a support to the cause of “Digital India” campaign.
Through this initiative, Dell intends to reach out to three key audiences i.e. students, teachers and parents to build their confidence and familiarity with using the PC. The year-long project aims to reach 1 million students and 1,00,000 teachers across 5,000 schools; and 2,00,000 parents in 75 cities across the country. In a larger context, PC adoption can enable the nurturing of digital citizens who will serve as the building blocks for a rapidly developing “Digital India”.
The company aims to eradicate the stagnation in PC penetration which is currently somewhere between 9-10 percent and unlock the potential for young students.
Dell’s belief in presenting the contribution of a PC in the day-to-day life of India’s future youth and its positive impact in building a truly digital workforce, has laid the foundation towards the conceptualization of Aarambh.
Aarambh, which means “to begin” is the first step, of everything. Dell’s effort is driven by the same insight and purpose which is aligned with the government’s “Digital India” and “Skill India” initiatives which have taken off with great steam.
The launch of Aarambh will also see Dell championing the cause against Rote Learning. With a number of activities aimed at raising awareness on the downsides of Rote Learning and showcasing how conceptual learning is more beneficial to children in the long run, Dell aims to explain how PC technology can transform learning for a student.
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