“The partnership is in the form of a co-branded online store – http://itzcash.store.flipkart.com/, which will be available across over 75,000 franchisees of ItzCash called ItzCash World (ICW),” an official statement said. It will open up Flipkart’s online shopping channel to customer in T3 &T4 towns and cities.
With festive season around the corner, this is the right time to launch this service, as both franchisees and ItzCash Prepaid Card users will enjoy valued offers and discounts on the site, the statement said.
Naveen Surya, Managing Director, ItzCash said, “ItzCash has been a pioneer in serving the under banked segment through its prepaid payment instruments since 2006. Now, the association with Flipkart has opened doors for the said segment to transact online.”
Mausam Bhatt, Sr. Director, Growth, Flipkart said, “Next big base of adoption for e-commerce will come from SEC B, C segments as well as Tier 2 and 3 cities. Engaging with customers in these markets using innovative ways has been very crucial for Flipkart. This partnership should help us communicate with and handhold a certain segment of offline consumer base through channel partners of ItzCash.”