There has been a drop in advertisements released to print publication by the Directorate of Advertising and Visual Publicity (DAVP) in order to boost digital medium.
This was further confirmed by Rajyavardhan Singh Rathore, the Minister of State for Information and Broadcasting, at the fourth edition of CII’s Big Picture Summit.
Rathore said, “The Prime Minister Narendra Modi has said that government advertisements to print publications should be reduced while increasing digital ads.”
According to reports, every department within the central government has been asked to increase spends on digital media.
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