Mahindra forays into e-commerce with M2ALL launch

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m2allThe Mahindra group has forayed into the e-commerce segment with the launch of, an e-marketplace for Mahindra products and services.

M2ALL has already begun taking bookings for the new compact SUV — Mahindra TUV300.

“ combines speed and convenience of e-commerce transactions,” said VS Parthasarathy, Chief Financial Officer, Mahindra group.

Currently, five of Mahindra Group’s 31 brands will have virtual stores at the marketplace. According to report, all the brands will be available within the next two years.

M2ALL also offers the group companies and external sellers e-commerce technology, which includes online catalogue management services, integration with payment gateways, back-end integration and support services.

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