Dell India and Digilife Distribution and Marketing Services (DDMS), the distribution arm of HCL Infosystems Ltd announced their strategic partnership for the distribution of Dell’s Enterprise class products to partners in emerging markets.
This is a first-of-its-kind engagement for DDMS and Dell in the market. DDMS will deal in a wide array of Dell’s Enterprise product categories including servers, storage and networking products in India.
The partnership is geared to promote and extend businesses for both DELL and HCL Infosystems; under this deal DDMS and Dell will collaborate on marketing, sales and technical areas and overall go-to market activities. DDMS will take care of the marketing related activities for Dell Enterprise products and services, and further help promote, participate and extend the sale of the Dell products through activities such as market research, advertising, trade shows, internet marketing etc.
Sameer Garde, President & Managing Director, Dell India, said, “India is the first market for Dell, to define and categorise the new market opportunity as the mid-market segment. DDMS’s strong distribution network in mid-markets, coupled with our broadened product & solutions portfolio will surely help us strengthen our presence across these growth markets, moving beyond the top eight cities in India.”
Sanjay David, CEO, DDMS, said, “We believe this partnership will add a new dimension to our current offerings. With Dell’s wide product and service portfolio and DDMS’s extensive distribution network across the country, the engagement provides us an opportunity to address the needs of enterprises in diverse locations through our distributors in this segment.”
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