All India Radio (AIR) is all set to launch an SMS-based service that will bring the latest headlines to registered users across the country.
Official sources said that through this service, AIR would send news alerts thrice everyday to registered users.
Every SMS will have 3 to 4 news headlines along with an advertisement tag. Officials said this latest service was expected to expand the reach of AIR, while the advertisement tag could generate revenues as the service becomes popular.
Officials said the new service required a huge database to store details of registered users and AIR was in the process of finalising a firm that would generate and maintain the database.
The intent is to create a system where a user can register himself through an internet-based application with a feature through which the service can also be disconnected if a request is made by the user, a source said.