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Jaipur: A recent survey conducted by IBM across multiple industries in the Rajasthan, indicates more than 90% of businesses are looking to increase their IT investments by up to 30% over the next five years. Cloud and Software as a Service (SaaS) based technologies emerged as the areas they planned on investing in.  More than 80% of the respondents felt that these technologies would optimize costs and increase the productivity of their businesses.

Technological advances and market dynamics continue to put immense pressure on how businesses engage with customers, drive innovation and deliver exceptional services. Almost all respondents agreed that today technology is the backbone of any organization and plays a very vital role in improving business efficiency, reducing the overall costs and providing a competitive edge in today’s dynamic marketplace.

“Midsize businesses specially are the thinkers and doers that are driving economic growth in Rajastan. They are truly the engines of development for any growing economy. These companies are embracing technology in completely new ways to capture business opportunities, drive growth and innovation while at the same time protecting their organizations against possible security threats,” said IBM India/ South Asia, Vice President and Territory Executive – North & East, Vivek Malhotra.

Currently, 65% of the companies surveyed are heavily investing in consolidation, virtualization and ERP to streamline their operations. Organizations are under intense pressure to respond to customers who have higher expectations about how products and services delivered and demand a multi-channel consumer experience incorporating web and mobile techologies. Rising complexity and escalating competition have also made technology a core part of business strategy for most of the organizations surveyed.

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