SBI Cards, one of India’s leading credit card issuers, launched Click2Card, an online application service for credit cards in New Delhi. The service was inaugurated by Mr. Kadambi Narahari, CEO, SBI Cards & Payment Services and Mr. Sanjeev Jain, CEO, GE Capital Business Processes Management Services.
The service is targeted at the internet-savvy customers across India who prefer to use internet for transactions. Click2Card allows customers to enter their details on a specially designed secure web interface. After the details are submitted, the interactive platform advices applicants on the credit card best suited to their lifestyle. The customer then chooses a credit card from the choices offered and applies online through a compact credit card application form. The application is then processed further on the basis of credit history and SBI Card risk and policy norms. The customer is updated on the status of the request in real-time. For all approved or referred applications, the system sends back a ‘soft’, in-principal approval, assigns credit limit and the customer is contacted for completing further formalities.
SBI Cards is a joint venture between State Bank of India and GE Capital to offer Indian consumers value-added payment products and services. Kadambi Narahari, CEO, SBI Cards and Payment Services said at the launch, “With the internet and e-commerce boom in India, customers are increasingly looking for financial products online. Click2Card is another innovative service offering from SBI Cards and is in line with our digital roadmap.” Mr. Sanjeev Jain, CEO, GE Capital Business Processes Management Services said, “Click2Card is yet another online platform that empowers our customers. An increasing number of SBI Cards customers are subscribing to our online channels and services including those through SBI Cards website and our e-statements. The key focus in all these initiatives has been to leverage the power of the web and provide convenience and superior service to our customers.”