Tell us about the business of publishing – what specific issues within the e-Education sector can your product or services address?
We are complementing K-12 education and bringing the latest instructional design and pedagogical inputs to the classroom. These issues are presently not being handled in teacher training. We are bringing the teacher and student in the classroom to the 21st century education. We will be bringing services in the knowledge sector, not only for academic purposes but for using assessment as a tool for identifying areas which need special attention or enrichment supplements. Our core products are learning modules in English, Hindi and Urdu with multimedia components for better understanding and retention. We have also partnered with global leaders to bring to India products for learning literacy and language skills in English and for learning mathematical concepts and computational skills. For the last seven decades the success of S Chand is the proof of the acceptance of the content by the country.
How have you been able to position your education products in the market?
Acceptance of our products over three generations in the country is our greatest certificate of excellence. With a national presence, S Chand has no competition in publishing in India. However, we do have competition from small shops and companies who have no content.
Today, every move you make, every investment you make, is tracked; are there people who jump into the bandwagon? How do you feel the force of competition?
Healthy competition stimulates growth and ensures striving for excellence, avoids complacency. e-Learning is an exciting, growing field, a large number of challengers are there. But I am sanguine that the strengths of S Chand will ensure our leadership in this new arena as in the field of publishing.