Customer Relationship Management
January 2008

Customer Relationship Management

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In the past decade, an emerging trend in global tourism has been 'Medical Tourism'. This new phenomenon brings patients from the more developed countries, where treatment costs have skyrocketed to Asian countries, which provide low-cost medical treatment alongside being popular tourist destinations.

The concept seems fairly simple and ordinary, combining medical treatment and a holiday overseas, but the economics and sheer magnitude of growth in this trend has made Medical Tourism an important new industry in Asia.

One of the key growth drivers in medical tourism is the escalating demand for healthcare in the more developed countries

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