It is expected that e-Commerce market in India will reach INR 9,210 crore by the end of the financial year, 2007-08. e-Commerce had an estimated market of INR 7,080 crore at the end of 2006-07.
According to the research conducted by Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB), it is expected that e-commerce market will grow at an average rate of 30 per cent in 2007-08. This would be followed by Online Classifieds, which is projected to reach INR 820 crore. Online Retailing stood at INR 850 crore in the year 2006-07 and is expected to be a INR 1,105 crore industry at the end of 2007-08. The recent growth in malls and hypermarkets shows the growth of e-Commerce. According to the study, the three major triggers of e-Commerce in India were saving of time, convenience associated with shopping at home and the availability of a range of products. Moving ahead, e-Commerce will be accessed through mobile phones rather than PCs.