Internet users in India have reached 37 million this September – up from 33 million in March 2006. During the same period, the number of 'active users' moved up to 25 million in September from 21.1 million in March.
The study, conducted by the Internet and Mobile Association of India (IAMAI) and IMRB International – estimates the Internet user base is likely to cross the 40-million mark by March 2007. 'Active User' is an internationally-accepted and widely-used category to define users who have used the Internet at least once in the last 30 days. The numbers are a result of an 'offline' survey carried out in India to estimate the 'ever user' and 'user' categories. The survey did not include rural areas. According to the findings, youth are the main drivers of Internet usage in India. College students and those below the age of 35 are the biggest segment on the Internet. Besides the youth, Internet-hungry small towns are further fuelling the growth. As per the survey, smaller metros and towns are increasingly embracing the Internet evolution and are pushing growth from below.
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