The farmers in Africa are languishing with poor quality agri-products that have been rejected in the markets. Pride Africa with support of IDRC's connectivity Africa program is addressing this poor condition of farmers through the DrumNet project in Kenya through an ICT enabled network.
DrumNet is helping smallholder farmers who make up 70% of the population in most Africa countries within a network of farmer support centres delivering a targeted set of marketing, financial and information services. This project aims to increase farmer productivity and access to markets. Farmers get access to ICT-enabled information on critical business decisions such as; which crops to grow; when to plant; what varieties to plant; which agro-chemicals to use; when to harvest; real-time market information (prices and opportunities) using mobile phone technology. Farmers can also get useful range of market information directly to their communities displayed on public notice boards. The initiative would get even further if it used community radio approach in mobilisation and information dissemination.