February 2006


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Many rural areas of India are known for their beautiful crafts, and there has always been a significant trade in these products.  Can new markets for handicrafts be made using the Internet and e-Commerce tools? In order to answer this question fairly, recent research has suggested that it is important to look at the product and its market before entering into a detailed discussion of the technical mechanisms for marketing, selling and delivering.

Commerce before e-Commerce
The global craft market is significant and there is some growth in the gift market, but in general there is a slight trend against the long life products that many traditional hand crafts people produce. Consider



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