November 2005

Young Asia Television (YA*TV), Sri Lanka

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Initiated in 1995, Young Asia Television (YA*TV), based in Sri Lanka, is a pioneering venture to actively involve young people in discussing issues related to sustainable development, the environment, human rights and peaceful coexistence. While engaging the youth audience through its programming, it sensitises and provides training to its young production staff in using television to raise awareness on topics of social interest. It makes use of an international network of country offices and broadcast professionals from whom the YA*TV obtains a range of programming material. It, in turn, distributes and broadcasts its own programmes through regional and international networks.

Commitments of YA*TV
Young Asia Television started making a serious commitment to ethnic reconciliation in Sri Lanka back in 1997. This commitment has included the production of several programme series, which for the last eight years have promoted the reconciliation of all ethnic communities in Sri Lanka and highlighted the dividends of a negotiated peaceful settlement to the island's ethnic conflict. The vision and mandate of YA*TV incorporates concepts of culture and multiculturalism, identity and diversity, tradition and modernity. YA*TV works with partner organisations in developing media interventions that are of specific concern to the development activities.

YA*TV is committed to local, regional and international representation and relevance in its programming. It creates a youthful and lively forum to showcase the ideas and aspirations of Asian youth, representing the future leaders of a region, rich in human potential. In the programme series 'Space to Let', issues covered range from the sex industry, abortion and arranged marriages to education, employment and healthcare. 'Nature Calls' programme takes a closer look at environmental issues around Asia, highlighting efforts made at conserving and actively making a change in the environment. 'YA Tribe' is a place where one can witness dance forms from every corner of Asia. 'Young Outlook' is a series dedicated to young people of the world who are working to make a difference within their communities. 'Ya Caf

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