Miss Parimala in a remote village near
It all began two years ago, when Parimala was just 20. As a budding artist, she would spend hours on end, to create works of art whose style and presentation though quite traditional, had a touch of modern flavour. Parimala, like scores of girls and boys in the village and nearby communities are adept in the art of painting on glass, and embellishing the paintings, often of Hindu deities, with semi-precious and precious stones. This style of art is known as Tanjore style paintings. They are done on glass, cloth, hand made paper and canvas.
What is quite unique and exciting about Parimala's work is that she has been able to create products that have been in demand, and being unable to cope with the volume of orders that she is now receiving. She has motivated her other friends and colleagues to join in the fray. She takes care of the quality of the productions.
How did it all begin? Says Parimala, “One day we had a distant relative of ours visiting us in our village from
“My aunt left back for
She was able to gain rapidly the applications of ICTs for finding new markets, and that too in
Orders began to pour in. All the productions that her aunt had personally carried with her were already sold out. Parimala continued to receive orders by email, asking her to produce in particular size or covering a particular theme. In fact, the rapidity of the orders made Parimala move away from producing all the works by her. She began to ask her friends and classmates of the Arts school, to help her cater to the orders that she received.
This opportunity provided Parimala to move away from being simply an artist to become an entrepreneur. Even though none of the members in this community own a computer, the nearby cyber caf
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